I’ve just got off a call with a favoured client of mine who I’m designing a piece of work for. I know this will resonate with you all. The 3 Ingredients of Effective Negotiation; 1. Confidence (calm assertiveness) 1. Creativity (innovative thinking) 3. Conditional Trading (if you.. then I…).  In fact if we were to simplify the game of negotiation for human capital sales these three key elements will emerge as pivotal to effective negotiation.  Lets dip in the three while you sit down for a well deserved Friday morning coffee..